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Charming details.

Inspired coastal living.

LIVING

Dreamy Places

for Dreams

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STYLE

Jenni Kayne

Look for Less

TRAVEL

The Most Instagram-Worthy Hotels

4 days ago

Mother's Day Gift Guide 2021

In case you need some creative ideas for quarantine friendly gifting, we’ve rounded up twelve “stay home” inspired gifts to help make your..

Mar 23

Nursery Inspiration

Designing the perfect nursery can feel pretty intimidating. You want it to be a soothing space that makes baby feel calm and safe, but also

Mar 18

Spring Forward

While the weather hasn't quite warmed up enough yet in San Francisco to start a spring garden, that hasn't stopped us from gathering...

Mar 3

Spring Things

In keeping with the theme of elevate the everyday, I've been dreaming up warm spring scenes and seamless indoor/outdoor living spaces...

Feb 27

Elevate the Everyday

As we approach one full year of stay home orders and social distancing, it has me thinking a lot about the importance of not waiting...

Jan 28

You Light Up My Life

Let's talk lamps. There are two major lighting trends that have been popping up over the past several months and seem to be here to stay...

Jan 19

Best of Studio McGee for Target Spring 2020 Collection

If you've already perused Studio McGee's Spring 2021 collection for Target, then you already know. Shea McGee has done it again!

Jan 5

A Fresh Start to 2021

There's something exciting about the promise of a fresh start after the holidays. The new year provides an opportunity to pause, reflect...

Dec 30, 2020

Sweater Weather

We've rounded up a few of our favorite sweaters in soft and neutral hues that would easily transition from cozy winter layers to spring...

Nov 22, 2020

2020 Holiday Gift Guides

This post may contain affiliate links. We hope these gift guides provide you with some ideas or inspiration for showing your loved ones...

Welcome!

Pacific Charm is a California-based life and style website, sharing thoughtful content on interior design, fashion, travel, and life on the west coast.

If you’re inspired by beautiful aesthetics, charming details, and coastal living - you'll feel right at home.